Eye-catching from the news stand
The objective was to design and produce a quarterly magazine entitled FORM. In particular, this is an alternative music magazine that aims to capture the adventurous, edgy, and modern characteristics of alternative music.
Services Provided:
Visual Identity
Print Design
The Approach
The musical form refers to the overall structure or plan of a piece of music and it describes the layout of a composition as divided into sections. While still keeping structure, FORM will grab the reader’s attention and display alternative music’s unconventional attributes. FORM’s objective is to show readers the new and modern style alternative music provides that is worth keeping and collecting.
Visual Identity
The identity of this magazine reflects the nature of alternative music. The colors catch your eye, the titles jump off the page, and the design elements break barriers. While reading this magazine, the reader should feel engaged and look forward to turning the next page.
Credits
ART DIRECTION: Kathryn Kelner
This magazine is not published. I do not own any of the rights to images used or copy written. All sources are credited within the magazine.