A refresh for a dynamic audience

The purpose of this project was to give this music festival a brand refresh. The client requested to keep the current logo, but incorporate new branding elements such as color, typography, and lineup posters.

Services Provided:

  • Visual Identity

  • Social Media Design

  • Print Design

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Visual Identity

We took inspiration from old printed posters and Hatch Show Print. The colors were inspired by old Americana with a modern take. We wanted to highlight the roots of country music, yet make it feel fresh and elevated.

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The Approach

It was important to recognize that this branding had to work across multiple platforms. Whether it was digital, or printed it needed to feel strong and grounded.

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Credits

CREATIVE DIRECTION: Chris Gregoire

ART DIRECTION: Kathryn Kelner

Work was produced while employed at (and copyrighted by) Gupta Media.

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