To the streets & beyond
Digital out of home advertising has proven to become a new and innovative way of promoting any brand or product. It is a rapidly growing platform for reaching masses of people with impressive, exciting visual ads.
For these particular projects, the client provided album artwork for the upcoming album release. Two particular forms of digital out of home advertising used in these campaigns were LinkNYC kiosk boards as well as a boat ad in Miami.
Services Provided:
Digital Marketing
Social Media Design
Marc Anthony - Opus
This was Marc Anthony’s first album released in six years, so it was important to build off of the album artwork and create assets that were engaging to the viewer. We achieved this by working with the clean typography and gritty texture that were used in the album artwork.
Ozuna - Nibiru
Nibiru is a visual album, so it was important to highlight the thought process and story that the album is achieving. I executed this by choosing impactful visuals from the various music videos and emphasizing the color palette used in the album artwork.
Credits
CREATIVE DIRECTION: Chris Gregoire
ART DIRECTION: Kathryn Kelner
ALBUM ARTWORK & MUSIC VIDEOS: Provided by Sony Music Latin
Work was produced while employed at (and copyrighted by) Gupta Media.